The franchise includes a feature film which released in August 2021, followed by a sequel, The Mighty Movie, on September 29, 2023, and a spin-off series based on one of the show's main characters titled Rubble & Crew which premiered in February 2023. Since its debut, the series has developed into a media franchise, generating millions of dollars in revenue from toy sales for Spin Master and has increased the company's presence in the preschool toy market. They are also equipped with special hi-tech backpacks called 'pup packs' that contain tools relating to the pups' jobs. They all reside in doghouses that transform into customized vehicles, or 'pupmobiles', for their missions.
Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol.
The series premiered on Nickelodeon in the United States on August 12, 2013. TVO first ran previews of the show in August 2013. In Canada, the series is primarily broadcast on TVOntario as part of the TVOKids programing block. PAW Patrol is a Canadian animated television series created by Keith Chapman and produced by Spin Master Entertainment, with animation provided by Guru Studio.
